Thursday, October 13, 2005

New Study: Gays (heart) Gadgets

(Link) Yet another study of what makes us open our wallets shows we spend more money on high-tech trinkets than the straight folks. And our collective buying power? Yowsa! Where's my plasma tv?


LNewsEditor said...

JIC Post:
From Advocate

Gay men and lesbians are more likely than most adults in the general population to have the latest gadgets that technology has to offer, says a new survey.

Simmons Market Research Bureau, a major pollster of American consumer habits, says its first ever three-month-long study of gay and lesbian consumer habits found that gays are more likely to enjoy buying new gadgets and more likely to be the first among their friends to have the latest. The study also showed that members of the gay community dine out at fine restaurants more frequently than their heterosexual counterparts, and that they have a collective buying power of over $600 billion per year.

The survey also uncovered evidence to support one popular stereotype of gays –it found that they are much more likely than their straight peers to have attended a live theatre show. And when they stay home, says the study, they’re much more likely to be tuning their high definition plasma television Tivo into the A&E channel. Simmons plans to conduct and publish it's gay and lesbian study twice each year.

PinkPurlGrrl said...

I tend to keep most of my high-tech gadgets tucked well away from prying eyes. I am, of course, referring to my iPod.

Wordy - sorry for my silence, I'm reading every day!

Alicia Conway said...

It seems to me that gadgets are everywhere. Noone can go without their help. Education is now being literally overwhelmed with students gadgets.